Xref

We welcome our valued shareholders and prospective investors to visit our Investor Hub for the latest updates on our progress. For any questions, you can connect directly with our management team through the hub.

Webinars

Founders Take

Updates

Shareholder Information

Share Price

Shareholders

Home

Board of Directors

Corporate Governance

Executive Team

Company

Investor Presentations

Financial Calendar

Annual Reports

ASX Announcements

Announcements

Open Sans

Talent acquisition managers, if your turnover is higher than 15%, you've got work to do.

Here's the scary truth that most businesses don't want to face: You're probably not measuring what really matters.

Your CEO celebrates growing from 1,000 to 1,100 employees. "10% growth!" they announce proudly.

But here's what they're not telling the board:

You didn't hire 100 people this year. You hired 250.

100 for growth. 150 to replace the people who walked out the door.

That's not 10% growth - that's 25% turnover disguised as a win.

The average attrition across Australian and New Zealand businesses is 15%. If you're running higher than that (and I know plenty of organisations hitting 40%), you've got some serious questions to answer:

Are you hiring the wrong people who leave during probation?

Are you failing to engage staff, so they don't stick around?

Are you not developing people, so they leave for growth elsewhere?

Are you ignoring departing employees instead of bringing good ones back?

Stop celebrating net headcount movement. Start owning your real turnover number.

Because until you're honest about what's actually happening to your talent, you can't fix it.

At Xref, we don't want to have conversations about "attrition" or "headcount growth." We want to talk about your real turnover rate - and what we can do to help you reduce it.

What's the truth about employee turnover?