Xref Limited - Annual Report - 2024
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Released
Announcement PDF
Xref Limited
2024 Annual
Report
Contents
Chief Executive Officer’s Report
2
2024 Highlights
3
Chairman’s Report
5
Directors’ Report
7
Independence Declaration
21
Financial Statements
22
Notes to the Financial Statements
26
Director’s Declaration
62
Independent Auditor’s Report
63
Shareholder Information
69
Corporate Directory
72
Requests
Reference
Background check
Pulse
Engage
People
Insights
Surveys
Xref Australia
Search
Exit
Filters
Most recent
RE
EH
CH
JC
AB
KM
DL
Ralph Edwards
Survey
Requested by
Send date 12 Mar 2024
Graduate position (Product)
Guy Hawkins
Esther Howard
Survey
Requested by
Send date 28 Feb 2023
Dev Ops Reference
Jenny Wilson
Courtney Henry
Survey
Requested by
Send date: 28 Feb 2023
Dev Ops Reference
Bessie Cooper
Jane Cooper
Survey
Requested by
Send date: 28 Feb 2023
Dev Ops Reference
Albert Flores
Annette Black
Survey
Requested by
Send date: 13 Dec 2023
C-Suite qualification & personal referen
Wade Warren
Kathryn Murphy
Survey
Requested by
Send date: 05 Nov 2023
General graduate
Leslie Alexander
Devon Lane
Survey
Requested by
Send date: 05 Nov 2023
General graduate
Theresa Webb
General information
Requested
Expired
Stopped
In progress
Completed
Completed
Completed
FY2024 Letter to Shareholders
Welcome to Xref’s 2024 annual report. In 2024, the Xref team worked hard to bring
about one of the biggest and most important transformations in our history.
We extended our narrative from purely reference checking to solutions offered throughout the entire talent journey, from
‘Hire to Retire’. The new Enterprise Platform, Xref Engage and Trust Marketplace all support this journey and they
presented opportunities to cross-sell and upsell new products to existing and new clients throughout the year.
Despite recruitment levels being materially down during the year, revenue remained relatively flat when compared to the
preceding year. This was due mainly to the migration of clients to subscription agreements and the decoupling of revenue
away from traditional recruitment trends. The increase in new business sales during the second half and the ability to
cross-sell the Engage platform to pre-existing clients also helped retain revenue levels in very tough market conditions.
Clients welcomed the migration to the new Enterprise Platform, having access to integrated background checks via Trust
Marketplace and engagement surveys via Engage. Due to the success of our ‘Hire to Retire’ product strategy, we decided
to continue our investment in product development. To balance our investment in the challenging market we reduced
costs across the business. This included reductions in marketing, lease and travel costs along with an organisational
restructure which resulted in lower costs and a return to a cash flow surplus in the final quarter.
We pride ourselves on the feedback we receive from our clients and users. Following our pleasing client satisfaction survey
results in 2023 we continued to receive excellent reviews and ratings from our clients and the users of our platforms via G2,
Capterra, GetApp and Google.
In 2023, Xref began to use our Engage Platform to conduct internal engagement surveys to measure staff engagement,
wellbeing and the overall progress of the business. Having now conducted our second annual survey, we are delighted that
despite the tough market and significant internal change our employee engagement remained high.
During the year Xref delivered a new platform, narrative and business model, migrated the majority of its clients to SaaS,
won new business and delivered landmark integrations. This was achieved while also reducing costs. As we experience the
first signs of a recovering market, our focus remains on continuing the migration of clients to SaaS and the new Enterprise
Platform and further cross-selling of Engage and Trust Marketplace. We are also focusing on further development in the
areas of client self service and self-sign-on and implementing creative integrations with external technology partners to
deliver our services to their clients.
In May 2024, Xref decided to conduct a strategic review following enquiries from a number of parties regarding a potential
acquisition of the company, this review process is ongoing and discussions are continuing with interested parties..
With our lean operating structure, scalable and improved technology and larger addressable market, we are well positioned
for the next stage of our growth.
Lee-Martin Seymour
Founder, CEO, Exec Director.
2 | Xref Limited | Annual Report 2024
A transformative year
Recruit
Intro
Trust Marketplace
A new platform, narrative
and business model
As Xref has expanded its offering from servicing just recruitment, it
has extended its total addressable market tenfold and has shifted
Xref’s global business model from a solely usage-based model to a
SaaS subscription model. This has allowed Xref to decouple its
revenue recognition from short term recruiting trends and to
provide services for the broader employee base of its clients. Key
strategic goals for FY24 included:
Reference
checking
Non SaaS Revenue ($M)
Retain
Exit surveys
Migration of existing clients to the New Enterprise Platform
Migration of clients across to SaaS subscriptions from preexisting credit based agreements.
Assimilation of newly acquired Voice Project to Xref Engage
including product integration and cross sell
SaaS Revenue ($M)
Pulse
Engagement
Surveys Surveys
Talent pool
Search
Remember
SaaS
$11M SaaS Revenue
+296%
Xref has focused on transitioning current and new clients to SaaS
subscription agreements. So far, 906 clients have transitioned to SaaS
contracts and a further 120 new clients signed SaaS contracts in FY24.
As a result, the amount of previously sold credits that remained unused
fell 55% during the year to $3.9m. Clients from all cohorts welcomed
the opportunity to move to subscription contracts including 93% of all
new clients won during the year. Xref is now focused on transitioning
the remaining accounts to further grow SaaS revenues. The move to
SaaS has reduced fluctuations in revenue recognition commonly
associated with seasonality or downturns in hiring.
ARR
Engage ($M)
Recruiter ($M)
Enterprise ($M)
$15M ARR
+209%
As a result of the transition to SaaS, Annualised Recurring Revenue
(ARR) grew 209% to $15m since the $5.6m reported in July 2023. More
specifically, the Xref platform grew in ARR 280% from $3.2m to $12.4m
in FY24 and Engage grew 53% from $1.6m to $2.5m. Sales in the New
Enterprise Platform increased ARR 260% from $1.1m to $4m in FY24.
ARR is expected to continue to increase as remaining clients move to
new subscription agreements, clients using the Recruiter platform
migrate to the Enterprise Platform and the split of SaaS to Non-Saas
revenue for Engage increases.
2176
Global clients
92%
Client Satisfaction
4.7
Client rating
4.7
User rating
Xref Limited | Annual Report 2024 | 3
Enterprise
Enterprise Platform Sales
+296%
The enterprise platform was released in October 2022. Since then,
Pulse surveys and Background checks have been added to the
available product line up and in July 2023 the newly acquired Voice
Project platform was rebranded to Xref Engage and integrated as a
premium add-on. 355 pre-existing clients have been migrated to the
new platform and 183 new clients have been onboarded, 120 of which
joined the platform in FY24. Sales of Xref Enterprise grew 272% from
$1.3m in FY23 to $5m in FY24.
Cross Sell into Xref (Sales $M)
New clients ($M)
Enterprise Sales
Migrated clients ($M)
Engage
Survey Respondents Sold (M)
Voice Project Clients (Sales $M)
Engage Platform Sales
+26%
Xref acquired Voice Project in 2023. This created the
opportunity for cross-selling by giving Voice Project’s 944
clients access to Xref’s complementary services and offering
Voice Project’s services to Xref’s 1,300 enterprise clients and
15,000 users. Having rebranded the Xref sales team began
cross selling Engage to Xref customers in November 2023. Xref
sales contributed 14% of growth for FY24. Total sales grew 25%
to $4.5m when compared to FY23.
Expenses
Cash Collected - Operating
Cash Spent - Investing
Cash Spent - Financing
Cash Spent - Operating
Quarterly operating expenses reduced 23% across the year to to
$6m in Q4. This has been achieved by reductions in headcount,
lease costs and marketing. Following an organisation restructure in
January 2024 headcount reduced 25% to 99, During the year, Xref
primarily focused on the retention and growth of current clients by
expanding their use of the platform and migrating them to
subscription agreements as a result marketing costs reduced 72%
when compared to FY23. Exiting two lease agreement and moving to
a serviced office reduced lease costs by 30%. Total cash collections
for the year were $22.2m (not including proceeds from the loan
facility secured in February 2024) and the business managed to
return a cash surplus in the final quarter of the year.
$ Millions
Cash Expenses
-23%
99
81%
84%
55%
0%
Employees
Employee Engagement
Employee Retention
Females in Leadership
Gender Pay Gap
4 | Xref Limited | Annual Report 2024
Chairman’s report
Dear Shareholders,
I am pleased to present the Xref annual report for the year ended 30 June 2024.
A year of transformation
It has been another significant year for product innovation and transformation. Your Company achieved significant
progress in migrating clients to our SaaS subscription service which has grown from zero 18 months ago to more than 60%
of our revenue today. As a result, Annualised Recurring Revenue (ARR) almost tripled from $5.6m in July 2023 to $15m in
June 2024. ARR is forecast to continue to increase as remaining clients transition to a subscription agreement. This
increasingly gives Xref more predictable revenue going forward, and makes it less susceptible to fluctuating recruitment
demand.
Xref has successfully expanded from an automated reference checking service to a company providing a comprehensive
range of human resource services including reference checks, pulse surveys, detailed engagement surveys, and exit
surveys.
These are now offered on the new enterprise platform based on subscription agreements.
The acquisition of Voice Project last year is now fully integrated into the Xref platform and is generating good cross sell
opportunities. Voice Project has proven to be a valuable addition to Xref by accelerating our growth into the engagement
survey market which provides a source of revenue based on our clients total workforce not just their recruitment activity.
The core products offered via the subscription-based enterprise platform are augmented by our Trust Marketplace which
provides access to many verification services including
Identity verification
Graduate verification
Police Checks; an
VISA and right to work checks.
During the year we consolidated our staff into one new office in the Sydney CBD allowing us to close the Xref offices in the
Rocks and the Voice Project office in Macquarie Park. This has enhanced collaboration between our business units and
supports innovation and drives synergy benefits.
Debt & Cash
We terminated the $5m debt facility with Pure Asset Management and replaced it with a $8.4m facility with Element SaaS
Finance, a US based SaaS-focused debt provider. The remaining warrants held by Pure Asset Management expired and
were not replaced, thus avoiding equity dilution as part of the new debt facility. The additional funding provided by the
new facility allowed us to complete key product releases.
Net cash used in operations for the year was $0.7m. This was skewed to the first half. The Company reduced headcount by
25% in Q3 which resulted in the second half making an EBITDA profit and generating a small positive operating cash flow.
Net cash at the end of the year was $4.6m.
The business also streamlined operations during the year as part of driving efficiencies, and this included consolidating the
UK-based sales and support to North America.
We also augmented our Australian-based development team with a cost-
effective development team based in Lahore, Pakistan.
Financial performance
2024 saw reduced recruitment activity as reported by most companies operating in the HR and recruitment market.
Despite the market headwinds, revenue of $19.9m was down only 3% from $20.4 in the prior year thanks to our migration to
our subscription platform and the addition of engagement services. EBITDA for the year was a loss of $1.7m largely due to
the Company choosing to complete key product development in the first half. The second half returned to an EBITDA profit
following the reduction of staff numbers during Q3 and the streamlined operations.
Xref Limited
|
Annual Report 2024
|5
Channel partners
Xref added a number of new channel partners during the year including more Applicant Tracking System (ATS) providers
such as Dayforce and UKG, and job board providers such as Seek and Workplacer.
Looking forward, Xref will continue to explore additional channel partners and checking vendors for our Trust Marketplace
platform. This will involve adding more creative ways to integrate with the Xref API, launching self-sign-on for enterprise
clients and migration of more customers to the SaaS platform.
Strategic review
Following a number of enquiries from private equity firms, the Board decided to undertake a review of the Company’s
growth strategy and capital structure. As part of this review, we have entered into non-disclosure agreements with a
number of parties and discussions are continuing.
Employee engagement
Despite the challenging market and the significant transformation undertaken by Xref in the last year, we are proud to have
maintained a high level of staff engagement as evidenced by our staff surveys. I would like to thank our staff for their
commitment and contribution as we re-invented Xref.
In conclusion
It is remarkable how much we have transformed and enhanced the Xref platforms despite the softer market and our
reduced staff numbers. This adaptability gives me optimism for the potential of Xref going forward. The team has built a
platform of greater value to our clients and one that gives Xref a competitive advantage. It places Xref in a strong position
to grow revenue and earnings with its broader offering as the market recovers.
Finally, I would like to thank our shareholders for their ongoing support during the transformation of our business.
Tom Stianos
Chairman
6 | Xref Limited | Annual Report 2024
Directors’ Report
The directors present their report, together with the financial statements, on the consolidated entity (referred to hereafter as the ‘consolidated
entity’) consisting of Xref Limited (referred to hereafter as the ‘company’ or ‘parent entity’) and the entities it controlled at the end of, or during,
the year ended 30 June 2024.
Directors
The following persons were directors of Xref Limited during the whole of the financial year and up to the date of this report, unless otherwise
stated:
• Thomas Stianos
• Lee-Martin Seymour
• Nigel Heap
• Lija Wilson (resigned 18 July 2023, effective 31 July 2023)
Principal Activities
During the financial year, the consolidated entity continued to conduct its core activity which was to develop human resources technology that
helps organisations reduce staff turnover through better hiring and employee engagement. It also embarked on rolling out the new enterprise
platform and subscription model to new and pre-existing clients.
Dividends
There were no dividends paid, recommended or declared during the current or previous financial year.
Operating and Financial Review
The loss for the Group after providing for income tax amounted to $5,681,097 (30 June 2023: loss of $3,359,340).
Review of Operations
FY2024 was a year of transformation and resilience for Xref. The company successfully navigated challenging market conditions while
implementing significant strategic changes. During the financial year the company:
• extended its narrative from purely reference checking to solutions offered throughout the entire talent journey, from 'Hire to Retire';
• launched the new Enterprise Platform, Xref Engage, and Trust Marketplace, supporting cross-selling and upselling opportunities;
• successfully migrated clients to the new Enterprise Platform and subscription agreements, decoupling revenue from traditional
recruitment trends;
• integrated Voice Project and cross sold services, providing a buffer against tough market conditions in recruitment and contributing
increased sales of $4.5m;
• implemented cost reduction measures, including a 25% headcount reduction between November and January as part of a organisation
restructure;
• closed UK operations in November 2023, moving all sales and support for Europe, United Kingdom and Ireland to North America;
• consolidated office space by closing Xref's Rocks office and Voice Project's Macquarie Park office, moving to flexible shared offices in
Sydney CBD;
• onboarded creative API integration partnerships with large ATS providers such as Dayforce and UKG, as well as job boards like SEEK
and Workplacer; and
• maintained outstanding customer satisfaction and employee engagement levels despite significant internal changes.
The company has shown resilience in the face of continued market challenges, focusing on product evolution and operational efficiency.
Review of Financial Performance
The Group's financial results for FY24 reflected both the challenging market conditions and the strategic investments made.
Key financial highlights:
• Net Loss After Tax: $5.68m (compared to $3.36m in FY23)
• EBITDA Loss: $1.79m (compared to EBITDA loss of $1.42m in FY23)
• Net cash used in operations: $0.7m (compared to $0.5m generated in FY23)
• Cash at bank as of 30 June 2024: $4.6m
• Annual Recurring Revenue (ARR) at 30 June 2024: $15m
Xref Limited | Annual Report 2024 | 7
Key financial highlights:
• Revenue remained relatively stable despite recruitment levels being materially down, primarily due to the migration of clients to
subscription agreements
• Voice Project (acquired in January 2023) contributed $4.5m to sales
• Debt was refinanced from $5m to $8.4m, netting additional funds of $3.0m after costs, which was used to continue expanding product
offerings
• The company saw improved performance in the second half of FY24:
-
net loss after tax was $4.08m for H1FY24, reducing to $1.6m in H2FY24 due to scaling back of costs
EBITDA loss was $2.06m for H1FY24, turning to a positive EBITDA of approximately $0.3m in H2FY24
positive cash surplus from operations in H2FY24, compared to $1m net cash used in H1FY24
The company's focus on cost management and transition to a SaaS business model showed positive results in the latter half of the year,
positioning Xref for improved financial performance as market conditions recover.
2024 Operating Results
Financial Summary
2024
$
2023
$
Total revenue
19,859,555
20,398,912
(3)%
EBITDA
(1,793,590)
(1,417,924)
(26)%
Net profit/(loss) after tax
(5,681,097)
(3,359,340)
(69)%
(678,797)
454,402
(249)%
2024
$
2023
$
Change
%
Xref Platform
14,046,848
16,018,222
(12)%
Trust Marketplace
1,835,660
2,620,628
(30)%
Xref Engage
3,977,047
1,760,062
126%
Total revenue
19,859,555
20,398,912
(3)%
Cost of sales
(2,529,664)
(3,252,179)
22%
OPEX
(20,063,470)
(17,027,162)
(18)%
92,820
(1,605,954)
106%
Total Expenses
(22,500,314)
(21,885,295)
3%
Other income
847,169
68,459
1,137%
Depreciation & amortisation
(2,909,010)
(1,365,987)
(113)%
Operating profit
(4,702,600)
(2,783,910)
(69)%
Finance income
37,894
59,465
(36)%
Finance expense
(1,002,596)
(616,678)
(63)%
Income tax expense
(13,795)
(18,217)
24%
Net profit after tax
(5,681,097)
(3,359,340)
(69)%
2024
$
2023
$
Change
%
Net cash generated from operating activities
Business results
Share based payments
EBITDA
Net profit after tax
Change
%
(5,681,097)
(3,359,340)
(69)%
Add back: net interest income and expense
964,702
557,213
(73)%
Add back: net depreciation and amortisation
2,909,010
1,365,987
(113)%
13,795
18,217
24%
(1,793,590)
(1,417,924)
(26)%
Add back: income tax expense
EBITDA
8 | Xref Limited | Annual Report 2024
Likely developments, business strategies and prospects
Looking ahead to FY25, Xref is well-positioned for growth as the market shows early signs of recovery. The company's focus areas
will include:
1. Sales Growth:
• upsell and cross-sell Xref Engage to existing clients
• explore more creative ways to integrate the Xref API
• onboard further vendors to the Trust Marketplace
• launch self-sign-on for enterprise customers
• continue migrating existing customers to SaaS and the new Enterprise Platform
2. Expense Management:
• Maintain focus on cash management
• Continue to drive efficiency and scale
3. Product Development:
• Further development in client self-service and self-sign-on areas
• Develop creative integrations with external technology partners
With its lean operating structure, improved and scalable technology, and larger addressable market, Xref is well prepared for its next
stage of growth. The company will continue to leverage its expanded product suite, focusing on increasing wallet share with existing
clients and attracting new enterprise customers.
Key Risks
This section sets out some of the potential risks associated with Xref’s business and the industry in which it operates. Xref is subject
to risk factors that are both specific and those that are more general in nature. Any of these risk factors may, if they eventuate, have
an adverse effect on Xref’s business, financial position, operating and financial performance, growth and/or the value of its shares.
Many of the circumstances giving rise to these risks and the occurrence of consequences associated with each risk are partially or
completely outside of Xref’s control.
Economic Factors
The operating and financial performance of Xref is influenced by a variety of general economic and business conditions including the
levels of consumer confidence and spending, business confidence and investment, employment, inflation, interest rates, foreign
exchange rates, access to debt and capital markets, fiscal policy, monetary policy and regulatory policies. A prolonged deterioration
in any number of the above factors may have a material adverse impact on Xref’s business and financial performance including its
ability to fund its activities.
Regulatory risk, government policy
Xref conducts business in Australia and other countries and is therefore exposed to the laws governing businesses in those
countries. Changes in government regulations including taxation, the repatriation of profits, restrictions on production, export
controls, environmental compliance, shifts in the political stability of the country, labour unrest and other adverse political events
could adversely affect Xref and its business initiatives in Australia, Asia Pacific, Europe, North America and other countries.
Competitive market
Industries in which Xref operates are subject to technological change and competition. Barriers to entry into the industry that Xref
operates in are not high, and there is a risk that increased competition from new or existing competitors (some of which have access
to more resources and scale than Xref) emerges in the Australian, Asia Pacific, European & North American market in the future.
Management believes that Xref’s product and service offerings have a strong competitive advantage and features which are
advanced compared to its competitors. Expansion to new products will also ensure the minimisation of competitive trends and its
impact on penetration and revenues.
Key personnel
Xref’s success will depend in part on the continued services of its key employees. The loss of services of one or more of Xref’s key
employees could have a material adverse effect Xref’s operating results, and financial condition. This risk is addressed in part by the
existence of employment contracts with executives and senior management. Xref does not have, nor does it intend to take out, key
man insurance in respect of any of its key employees.
Regulatory compliance
Xref is subject to several Australian, European & North American laws and regulations such as privacy laws, and those related to
workplace health and safety. Xref conducts periodic internal audits and compliance reviews to identify and manage potential risks to
ensure continued compliance.
Xref Limited | Annual Report 2024 | 9
Cyber Security, privacy and data breach
Xref handles personal and sensitive information. Cyber-attacks are increasing worldwide in frequency and severity. No information
technology environment is impenetrable. As a result, Xref maintains appropriate actions, systems and safeguards to protect against
data breaches and aims to keep a low risk of the adverse consequences arising from a breach on Xref’s business and operations.
This includes continuous training of privacy and data breach policies during the induction process of the workforce. Xref also
conducts regular training sessions for all staff concerning privacy, cybersecurity and data breaches.
Reliance on third parties and the Internet
The operation of Xref’s business is reliant on the performance and availability of Xref’s technology and that of its suppliers and other
third parties such as data centres. In addition, the Xref platforms depend on the availability of the internet and to a lesser extent on
the quality of users’ access to the internet.
Intellectual Property may be Compromised or Lost
Xref has developed proprietary software. The commercial value of Xref’s intellectual property is reliant, in part, on operational
procedures to maintain the confidentiality and legal protections provided by a combination of confidentiality obligations on
employees and third parties and other intellectual property rights. There is a risk that Xref’s intellectual property may be
compromised in a few different ways, which could erode Xref’s competitive position and could have a materially adverse impact on
Xref’s operations, financial performance and/or growth.
Going concern / cashflow risks / funding risks
Xref has implemented and followed a strategic plan to build new products to expand its service offering to the market to help
diversify revenue streams. This has required an investment of funds from surpluses built up in prior years. All of this has been
performed while the world economy has experienced a downturn. The investment of funds into product builds has reduced reserves
carried by Xref. If not managed well it could have the result of cash reserves falling below the covenant value attached to the loan or
cashflow is unable to supporting operational expenditure. Management has implemented extensive measures to monitor cashflows
and ensure Xref remains a going concern. A robust planning model exists which contains key scenarios to follow dependent on
sales results. As proven by past actions, where cost reductions are required, they are implemented as needed in an appropriate time
frame to achieve the necessary result.
Significant changes in the state of affairs
Several significant changes occurred during FY24 that materially altered the company's operations and strategic direction:
1. Acquisition and integration of Voice Project: The acquisition of Voice Project in January 2023, was fully integrated into Xref's
operations and rebranded as Xref Engage. This strategic acquisition expanded Xref's product offerings and addressable market in
the global hire-to-retire sector.
2. Debt Refinancing: The company successfully refinanced its debt from $5m to $8.4m through a US SaaS-focused equity debt
provider. This refinancing, completed in February 2024, provided additional funds of $3.0m after costs, which were used to expand
product offerings.
3. Operational Restructuring: Xref implemented significant operational changes, including:
• closure of UK operations in November 2023, with sales and support for Europe, United Kingdom and Ireland moved to North
America.
• A 25% headcount reduction between November and January as part of a company-wide restructure.
• Consolidation of office spaces in Sydney, moving to flexible shared offices in the CBD.
4. Strategic Review: In May 2024, the company initiated a strategic review following enquiries from private equity regarding potential
acquisition. This process is ongoing.
5. Business Model Transformation: The company substantially completed its transition to a SaaS business model, migrating a
majority of clients to subscription agreements. This shift helped decouple revenue from traditional recruitment trends and seasonal
fluctuations.
These changes collectively represent a significant evolution in Xref's business model, technology platform, operational structure and
strategic positioning, setting the foundation for future growth and adaptability in a dynamic market environment.
Events arising since the end of the reporting period
As announced on 21 May 2024 the board of directors of Xref initiated a strategic review following enquiries from private equity regarding a
potential acquisition of the company. This review process is ongoing.
No other matters or events requiring adjustments have arisen since 30 June 2024 that relate to circumstances that existed as on the balance
sheet date.
10 | Xref Limited | Annual Report 2024
Environmental regulation
The consolidated entity is not subject to any significant environmental regulation under Australian Commonwealth or State law.
Information on directors
Name:
Thomas Stianos
Title:
Non-Executive Chairman
Qualifications:
Experience and expertise:
B. App Sc
Mr Stianos is widely recog
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