Xref Investor Snapshot
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Released
Announcement PDF
Xref | ASX:XF1 Investor Snapshot
Our past success
predicts our future
Xref was first to market, became best in class and is rated #1 globally for
automated reference checking. Since then, we have extended our offering to
respond to the changing world of work. Check out our past and explore the
future of Talent with Xref.
Xref is a global, best in class, HR and recruitment technology
company that empowers organisations with people-focused
feedback to make great decisions.
encouraging the HR and recruitment industry to transition
away from phone-based checks.
Our next generation platform has been built to satisfy the
demands of a rapidly-changing market and features
solutions to satisfy all stages of the talent journey so clients
can make empowered people-focused decisions to recruit,
retain and remember their people with ease.
Since 2010, Xref has offered a new perspective on the talent
journey and have guided organisational change with datadriven feedback.
Xref listed on the ASX in 2016 and has gone from strength to
strength since then. Guided by our strong Board of Directors
and Leadership team, we make decisions that will serve our
shareholders best.
Lee-Martin Seymour
Founder, CEO, Exec Director.
We began as an automated reference checking solution
Xref is rated #1 globally for Reference Checking
G2
Capterra
4.7
GetApp
4.7
Google APAC
4.7
4.7
Google UK
Google USA
4.7
4.7
Delivering best in class and first to market innovation
to the Employment sector since 2010
global marketplace of 3rd party checks
A
: ID Checks formerly RapidID ,
including
(
)
Criminal and orking Rights.
pulse surveys
& e it surveys.
x
analytics platform (formerly VoiceProject).
rowth strategy:
W
G
rowth strategy:
G
Offer the newly extended enterprise
rowth strategy:
G
Resell aggregated checks via the Xref
Enterprise platform and other clients.
FY22 Rev.: $3m
Employee engagement survey and data
lobal platform offering reference checks,
G
lients: 260+
C
Offer
subscription platform to a larger
addressable market.
headcount of over 6million.
lients: 1500+
FY22 Rev.: $18m
C
FY22 Rev.: $4m
References to date: 3.5m
hecks to date: 8m
C
Automated referencing
Xref Lite - Self Serve
Reference platform launched - today 1.3m people
Platform
provide feedback across 195 countries.
Engagement surveys to Xref
clients with an estimated employee
Since launching, 6000 new clients have signed
up and used a credit card to start their journey
with Xref.
lients: 300+
C
Surveys to date: 4m
q
Ac uired
Voice Project
Have gathered long form employee engagement
feedback from over 4m respondents. Currently
being integrated into Xref ’s suite of products, to
be renamed Xref Engage.
Channel Integrations
q
Today, 33% of revenue originates from clients that
collect Xrefs via an integration.
I
Ac uired Rapid D
ID checks were completed in 2022, 85% of
checks were requested by the employment
sector. Since rebranded as Trust Marketplace.
2.6m
Pulse Surveys
P
ulse completes the
Enterprise line up of
products and allows unlimited use of
customisable short form engagement surveys.
Reference Sentiment
Algorithm
So far, 2m reference reports have been measured
by a natural language sentiment algorithm
resulting in reduced time reading reports.
Number of Xref users
x
E it Surveys
have increased 111%
respondents wanting to be considered for rehire.
since 2020.
Have attracted a 65% response rate with 20% of
Free Template Builder
Over 40,000 reference templates have been built
saving 1000's of operational hours internally as
well as providing a constant lead flow.
Enterprise Platform
Enterprise platform launched as a subscription
based, self service, hire to retire feedback platform.
Reference Fraud Algorithm
fi
Over 50,000 people have been identi ed as
committing reference fraud therefore saving
organisations time and money.
Trust
Marketplace
Launched a global marketplace of 3rd party checks
including: ID checks, criminal & working rights.
The num
b
ers
Revenue ($M)
F
2020
202
fi
NPAT
Cash Collections
Cash Expenses
Cash at
B
k
an
ollowing investment up to
fi
, Xref turned pro
in
pro
table
1 and then grew that
t by
800%
in
2022
.
Our strong cash position allows us to focus
on product innovation, internal processes
and marketing in order to ready the
business for scale.
ANZ
Capita
l
Canada
UK
X f
US
re
l
Sa es
Trust Marketplace
Xref Revenue
structure
17.6%
186m Shares
On issue with a $35m market capitalisation at 19c.
16.
4
58.1%
m Options
x
0 8
Options with e
ercise prices from between $
T
x
hese options e
11.
4
m
2 N
9
.1
0 70
2024
and $
ovember
.
.
.
W
arrants
Issued on 31
j
pire from now and
24.3%
J
j
x
uly 2020,
w
x
ith an e
ercise price of $0.35 each
(sub ect to ad ustment in accordance
and may be e
w
ith the
ercised any time up to 24
J
W
arrant Deed)
uly 2024, being the
date that is seven days before the termination date (31
J
uly
2024) of the related $5 million secured debt facility.
Top 20 (Exc. Founder)
Other
Founder CEO, L Seymour
Acquisitions
RapidID
Voice Project
Acquired 2019
Acquired 2022
Introduce ID into the employment
Launch engagement surveys, Market
sector. DVS License, Platform. Early
credibility, 20yrs of Sector Data, Analytics
Revenue.
Platform, Profitable, 1000 clients.
Xref target automated
technology platforms
$3m
$4m
that provide faster go to
market opportunities,
stepped revenue growth
and increased
addressable market.
Acquisition cost
$1.5m ($0.6m Cash /
Acquisition cost
$4m (50% Cash / Script)
$0.9m Script)
277k surveys per year
3m checks per year
Xref Employees score their level of engagement at 81%
113
Total employees
84%
Staff retention
19
Nationalities
45%
Female employees
55%
Females in leadership
Department headcount
Regional headcount
Development
Australia
Sales & Account Mgt
New Zealand
Customer Success
Europe
Operations
North America
Marketing
Pakistan
0%
Gender Pay Gap
To be the #1 talent feedback platform, globally
Xref continues to invest in product development and enhancing
the offering to clients. Much of this work is aimed at generating
profitable growth well beyond the current financial year. There are
significant revenue opportunities ahead resulting from the new Xref
Enterprise platform, Trust Marketplace and Xref Engage.
The cost of these investments will be funded from operating cash
flow. As part of increasing the scale of the business, we are focused
on product innovation, improving internal processes and increasing
digital marketing.
Additional resources
Investor centre
xf1.com
Contact email
investor@xref.com
Xref
xref.com
Head Office
Trust marketplace
trustmarketplace.com
13/13 Hickson Road, Dawes Point, Sydney,
Australia NSW 2000
Rapid ID
rapidid.com.au
Voice Project
voiceproject.com
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